For only the second time in almost a quarter of a century, Cancer Research UK is seeking a new headline partner for its Race ...

In the latest episode, Elf Beauty’s chief brand officer explains how a purpose-led marketing strategy and diverse leadership ...

The seeming incompatibility between seniority and flexibility means mothers are being forced out of careers they’ve spent ...

With market share growth defined as the function’s “most important” job, could marketers be succumbing to short-termism and ...

The newly created role brings together Primark’s customer and digital teams, following increased emphasis on the retailer’s ...

Origin is opening access to advertisers interested in measuring deduplicated cross-media reach and frequency across linear TV ...

Brand building in B2B has been described as the “missing link”, yet it continues to be neglected by businesses, according to ...

Emotion and vulnerability are celebrated in advertising, but often lacking in leadership. It’s a double standard marketers ...

Without full-funnel attribution, spending decisions are often based on what’s easy to measure rather than what’s actually ...

New Women’s Sport Trust data reveals 9.96 million consumers are more likely to purchase from women’s sport sponsors, up 2% ...

Trust in business data use also varies from industry to industry. Financial institutions (57%) and public institutions (49%) ...

After being promoted to chief customer officer, Becky Moffat explains the changes to HSBC’s “recalibrated” marketing function ...