Alexa Plus is here but it's only supported by four Echo products as of now, and won't be supported by more than half a dozen Echo devices.
Alexa+, Amazon’s revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era.
With Alexa+, Amazon is making a play for the consumer agent space. It has a shot at succeeding — if all goes according to plan, that is.
NEW YORK—After teasing it in September 2023 and reportedly suffering delays, Amazon today announced that its more capable and conversational version of Alexa will start rolling out to US Prime members for free in the next few weeks.
But unlike before, when Alexa was offered for free on any Alexa-enabled devices, customers will have to pay Amazon a monthly fee of $19.99 for the revamped voice assistant, which it calls “Alexa+”. However, the generative-AI powered Alexa will be free for Prime members, who pay the company a monthly or annual fee for free delivery and other perks.