Late for the movies? You’ll probably still make it if you’re headed to an AMC movie theater. AMC Theatres announced this month it would be putting more regular advertisements ahead of movie screenings ...
The business model for movie theaters has been under threat since at least the 1980s with the widespread adoption of the VHS. DVDs, streaming, and the COVID-19 pandemic have only compounded the issue.
In June, AMC Theatres (AMC) announced a bold change in its movie theaters to avoid dramatically raising ticket prices, which frustrated moviegoers. The theater chain finalized a deal with cinema ...