In the creative industry (think marketing, advertising, branding, and PR agencies, among others), two key roles often shape the outcome of a project: the account manager and the project manager.

"I want to work from home, but I don't know what I can do." "I've been hearing about Instagram account management lately, but ...

Most people imagine an account manager simply answering phone calls, forwarding emails, and occasionally taking clients out to lunch. In reality, these professionals operate as fixers, strategic ...

This article is part of a sponsored series by Fulcrum. Certificate issuance is one of those tasks that looks straightforward from the outside. A client needs a certificate, the account manager ...

Welcome to Insurance Journal’s inaugural Most Valuable Players recognition awards report. This report features 18 MVPs who define what it means to be a successful CSR and/or account manager in today’s ...