Once dominant in hardware, services, and brand appeal, Apple is now grappling with slowing iPhone sales, eroding market share ...

The company has been hosting it every year since 1983, and in more recent years the events have become a fixture of the tech ...

A year after last year’s conference, major Siri features are still missing. The company’s head of software and head of ...

AI strategy isn’t focused on dominating infrastructure—it’s centered on enhancing the devices users already love with smarter ...

"Despite being late to the AI party, Apple has started to lay out the foundation for the company’s multi-year AI strategy across its strong installed base of 2.4 billion iOS devices over the ...

Generative AI is unleashing new possibilities into the world - some wildly overhyped and others astonishingly capable.

Apple announced on Monday a slew of artificial intelligence features including opening up Apple Intelligence's underlying ...

"The models have improved tool-use and reasoning capabilities, understand image and text inputs, are faster and more efficient, and are designed to support 15 languages.” ...

As rivals make headway with their AI hardware strategies, Apple stakeholders want to hear how the company’s approach to AI ...

The first quarter of 2025 saw 301.4 million smartphones shipped globally, marking a 0.4% increase. Samsung regained the top ...

WWDC saw new updates to the ecosystem with AI integration which largely saw positive reactions from Wall Street analysts but ...