The Apple Magic Keyboard is down to $80 at Amazon, off from its $99 regular price. The 19% discount might not seem overly ...

An AI shopping assistant is coming to the Apple Store app, complete with a chat interface and personalized recommendations.

Apple's 2026 Back to School promotion brings back gift cards worth up to $150, but its cheapest Mac and iPad aren't part of ...

Lego is seriously considering releasing a brick set of the original 1998 iMac. Enough fans have voted in favor of it--please ...

Apple has updated the Apple Store app’s privacy policy, adding terms regarding a yet-to-be-released virtual shopping assistant.

Apple's retail store at the Briarwood Mall in Ann Arbor, Michigan will be relocating to a new space at the mall on Friday, ...

A new Bloomberg report is claiming that Apple is working on a leasing program called "Apple Upgrade" that will allow ...

Apple's Back to School offer gives eligible Mac buyers free AirPods, with options to upgrade by paying the difference. Here's ...

Apple today launched its Back to School deal for 2026. Students can get a gift card worth up to $150 with the purchase of a ...

Apple today increased the starting price of the Mac mini with M4 Pro chip by $200, taking the higher-tier model up to $1,599 on its online store. When the M4 Pro model launched in October 2024, the ...

The Apple Upgrade leasing program could let you pay for an iPhone like a subscription, but there’s a catch. Apple apparently wants you to stop buying iPhones outright, with the rumored Apple Upgrade ...

Apple raises Mac prices as memory costs surge, driven by AI data center demand. Analysts weigh how rising component costs could pressure margins and future pricing.