Companies have spawned seemingly every conceivable critter into a topwater bait—from frogs and rodents to flying mammals, birds, and even turtles. While some lures achieve instant notoriety for their ...

Lake Erie, Dale Hollow Lake, and the St. Lawrence River are just a few locations in the U.S. that grow giant smallmouth. These are iconic places to fish, but to truly be effective on those waters, you ...

Topwater lures are the go-to fishing lures of mid- to late summer. These are effective artificial lures that float and move on the top of the water. They can work when other lures fail. A topwater ...

The sight of a bass clobbering a surface lure is always exciting. Good surface action will usually continue throughout the summer and until the first cold snap of fall begins to cool down the water ...

CORNELIUS, N.C.--(BUSINESS WIRE)--Matt Lewis, an entrepreneur with many other successful businesses founded BassMooch in 2022. Lewis decided to follow his passion for fishing and started the journey ...

With a large variety of styles, topwater baits provide a lot of options for different techniques and conditions when bass fishing. When they work, there may not be a more exciting hookset. The chrome ...

These were the bass baits—and mindset shifts—that defined my 2025 season and helped me catch more and bigger largemouth bass.

Catching fish on top-water lures can be so exciting that some anglers would rather catch one fish on a top-water than two or three down deep. Lures that splash and dance across the surface are ...

Topwater lures are in a league of their own. Nowhere in the fishing world will you find a more eclectic, bizarre, and curious collection of tackle. Companies have spawned seemingly every conceivable ...

BassMooch, a fishing lure and tackle company from Lake Norman, North Carolina develops an innovative topwater fishing lure for catching bass and names the lure after the founder's father. CORNELIUS, N ...