Forbes contributors publish independent expert analyses and insights. author of Chained to the Desk in a Hybrid World: A Guide to Balance. Neuroscientists tell us that “Brain Rot” is becoming a trend ...

The term "brain rot" refers to how low-quality internet content may slow your brain function. It's usually tied to watching specific types of content, usually nonsensical, embarrassing, or weird. But ...

There’s a name for that feeling you get after spending too long scrolling aimlessly, and Oxford University Press (OUP) has chosen it as its word for the year for 2024. “Brain rot” took the title in a ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. Brain rot, in general, seems to be in vogue these days. Allow ...

“Brain rot” is the official Word of the Year for 2024, according to the Oxford English Dictionary’s publisher, Oxford University Press. Here’s how that august chronicler of English defines the phrase: ...

Emma Lembke joined Instagram at age 12. Soon, she found herself “scrolling mindlessly for hours, addicted to gaining a certain number of likes, a certain number of comments.” She often wanted to stop ...

You grab your phone and in that first swipe, you see someone traveling the world. Why aren’t you on vacation? Swipe again, and someone is living off the grid. Wow, shouldn’t you get rid of your laptop ...

Ballerina Cappuccina, as depicted by @brainrotpumpfun, is one of the most well-known (and least controversial) Italian brain-rot characters. Photo: @brainrotpumpfun via TikTok Even if it hasn’t ...

"Ballerina cappucccina" is not the latest trend in fancy lattes. Instead, it's a dainty ballerina with a giant coffee mug for a head, a character from a popular TikTok meme in the category of ...