The company is embarking on an ambitious plan to expand its Disney Princess line from toys to more premium products, with a ...

Homes.com’s Chris Mumford shares digital branding strategies agents need to stay visible, build trust, and win more listings ...

There is love for the US branding elsewhere, though. As Yves Louise, junior strategist at BUCK, enthuses: “The serif font ...

For three decades, Vici has been one of the most popular seafood suppliers across Europe. You’ll find their chilled products in all major retail chains across the UK.

Michelle Pfeiffer opens up about London 1983, her new Henry Rose scent, her famous Scarface bob, and her upcoming project, ...

New research documents that mascots are underutilized in Super Bowl advertising. Jon Evans, Chief Customer Officer for ...

Conservatives are accused of not caring about certain people. What they actually oppose is deceptive rhetorical posturing.

Mobile has become a key shopping and browsing experience for the majority of consumers worldwide: A 2025 study found that ...

Unlike VantAI, Amneal has kept its name, focusing its changes instead on its visual identity. The company, which sells ...

Rooted in the work of psychologist Carl Jung, brand archetypes reflect universal human patterns. Use them as a strategic ...

Find out the behavioral science principles behind five billion-dollar brands, and how to apply them to market your business.

It’s 2026 and fast fashion is out! Your favorite fashion brands should let you recycle your old clothes. We are better off donating and recycling our garments than throwing them into landfills.