Carl’s Jr., which ditched its sexualized commercials eight years ago, is bringing back its bikini-and-burgers formula for the Super Bowl. TikTok influencer Alix Earle stars in a new commercial from ...

Carl’s Jr., the West Coast burger chain, recently unveiled its newest Super Bowl commercial, featuring bikini-clad influencer Alix Earle touting the restaurant’s new “hangover burger,” with egg, ...

Paris Hilton and Alix Earle are bringing the heat and the queso to Carl’s Jr. The fast food chain just launched a new campaign for its limited-time Queso Crunch Burger, and it’s tapping two of the ...

TikTok star Alix Earle has become so popular that she'll be featured in a Super Bowl ad this Sunday. Earle, who has over 3.9 ...

Carl's Jr. is getting back in the Super Bowl ad game this year in a big way, thanks to some help from Alix Earle. For years, Carl's Jr. used attractive, bikini-clad women to promote their hamburgers.

Carl’s Jr’s new Super Bowl ad featuring influencer Alix Earle is facing criticisms from TV watchdogs who likened the video to “soft core porn.” The fast-food franchise tapped the 24-year-old Hot Mess ...

Cheesy, melty and utterly irresistible. That’s how Carl’s Jr. describes its latest offering, the Queso Crunch Burger. It’s an all-beef, charbroiled patty smothered in queso (Mexican-style cheese dip), ...

Paris Hilton knew she was making pop culture history when she decided to star in the now infamous 2005 Carl’s Jr. commercial — so much so that she kept a little piece of it for herself. “We were just, ...