Nicole Briese is a contributing writer at PEOPLE. She has been working at PEOPLE since 2022. Her work has previously appeared in Us Weekly, Brides and MTV News. Hulton Archive/Getty; Courtesy of ...

"America’s Sweethearts: Dallas Cowboys Cheerleaders," a docuseries about the legendary cheer team, returns for its third season this week. Like past seasons, the show follows a group of hopefuls as ...

Grab your pom poms and find the light. "America's Sweethearts: Dallas Cowboys Cheerleaders" is returning for a third season, offering a deeper look at the iconic team. The show will follow hopefuls ...

Swindel did not make the roster for a fifth year with the NFL cheerleading squad Tabitha Parent is a writer at PEOPLE covering entertainment and culture. She joined PEOPLE in 2024. Her work has ...

Beloved member of the Dallas Cowboys Cheerleaders squad Karley Swindel was cut from the team ahead of her fifth year with the organization.After reports began circulating on a popular DCC fan account ...

Cowboys cheerleaders are the most famous squad in the history of pro sports. Only now, starting in 2025, have they begun to earn their due money. As the Cowboys grew into “America’s Team” early in the ...

MEMPHIS, Tennessee — Jeff Webb, widely credited with helping transform cheerleading from a school-based activity into an internationally recognized sport, has died. Webb was the founder of the ...

Cheerleading trailblazer Jeff Webb is dead at 76 following a “tragic accident” that reportedly occurred while he was playing pickleball. The former University of Oklahoma cheerleader is credited for ...

Through Varsity Spirit, the company he established in 1974, he turned cheerleading into a multibillion-dollar juggernaut and exerted control over almost every aspect of it. Varsity SpiritCredit ...

Jeff Webb, known as "The Father of Modern Cheerleading" for his role as the founder of Varsity Spirit, the Memphis-based company that transformed cheerleading into big business through branded apparel ...

MEMPHIS, Tennessee — Jeff Webb, a pioneering figure credited with helping transform cheerleading into a global sport, has died. Webb, who founded the Universal Cheerleaders Association and Varsity ...