The Association of Adver­tising Agencies of Nigeria (AAAN) has commenced its 53rd Annual General Meet­ing (AGM) and Congress in Lagos, bringing together advertising professionals, government ...

Discover 18 companies that quietly became marketing giants by building powerful brands, loyal customers, and lasting ...

The most valuable agencies will help clients decide what to automate, what remains human, how to protect trust and how to ...

Pia Barlow, EVP Originals Marketing for HBO Max, is joining Amazon MGM Studios as VP of Series Marketing, overseeing its ...

Polish clothing company LPP said it is entering into a strategic partnership with Kraków-based startup Pirxe, which is ...

As an AI researcher, I've noticed that discussions about creative tools often focus on image quality, generation speed, or model size. Those metrics As an AI researcher, I've noticed that discussions ...

Some drugmakers appear to have already mastered the game of social media. Pfizer, for example, has a slew of vertical videos on YouTube and Instagram that, despite the drugmaker’s size and dominance ...

Joan Creative leaders open up about building an independent powerhouse, evolving agency humor, and why the future of ...

Artists and cultural organizations based in Sonoma County seeking funding for projects and arts events will have a new ...

Google's Gemini tech improves ad relevance and conversion rates. Alphabet as second-largest company by market cap on July 31 ...

Velocity, backed by AppLovin and a $27M seed round, is building ad-monetization infrastructure for AI apps, arguing intent-based advertising can fund free access where subscriptions fall short.

Why does Toyota spend billions on motorsports? According to Toyota Gazoo Racing Global Motorsports Director Masaya Kaji, it's ...