The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...
The Smart Play system as a whole is going to make its debut in the Lego Star Wars theme, with—obviously—an X-Wing set and a ...
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First Star Wars then Bluey? Inside Lego’s plan to get children off their phones and back to play
A simple plastic brick stole the spotlight at CES, the world’s biggest consumer electronics show in Las Vegas.
Lego's new sensor-packed Smart Play Brick, part of a special Star Wars collection, brings interactive lights and sound to the ...
Asharq Al-Awsat on MSN
Lego Unveils Tech-Filled Smart Bricks
Lego has unveiled Smart Bricks - tech-filled versions of its small building blocks - which it says will bring sets to life ...
Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.
LEGO Smart Play platform involves patented sensor- and tech-packed 2 x 4 brick that brings interactive lights and sounds to ...
In a groundbreaking announcement at the Consumer Electronics Show (CES) 2026 in Las Vegas, Lego has unveiled its latest innovation: Smart Bricks. These tech-filled building blocks are designed to ...
Lego unveils Smart Bricks at CES 2026, blending sound, light and motion into classic playsets. While the company calls it a major innovation, child play experts warn it could challenge ...
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