The best analytics systems aren’t those focused solely on tallying metrics, but those that directly connect marketing ...

Learn how to connect platform ROAS, CRM data, incrementality testing, and marginal ROAS in a continuous marketing measurement cycle.

Fenceline monitoring systems collect environmental data at the boundaries of industrial facilities, allowing air ...

Researchers at South Dakota Mines have completed the first measurement of a rare particle interaction that could help ...

AI is the #1 investment priority for IT, but nearly two-thirds of senior leaders don’t even know what AI applications they ...

A methodological change contributed to a better-than-expected inflation report, prompting questions from some economists.

Nielsen said it will delay even further the release of its popular “Gauge,” a monthly snapshot of viewing across linear and digital screens after some clients became alarmed by a downturn in streaming ...

The retail media industry has made significant progress on in-store measurement over the past year, but the conversation remains anchored to outdated assumptions. Test-and-control store measurement is ...

A few degrees of warming could elevate health risks.

The rapid growth of Virginia’s data center industry was a key point of focus during the 2026 legislative session, as ...

Real-time ash density measurement improves recovery boiler performance by enabling precise process control, and more stable mill operations.

Florida lawmakers passed a bill ensuring residents won't pay more for data center utilities, but removed public disclosure ...