New research from Amazon Ads shows 89% of Indian SMB marketing leaders believe AI will free up time for strategic priorities, even as 60% feel overwhelmed by the number of tools available. So its ...

Boost Ads, led by founder Anaam Tiwary, has become one of India’s most reliable Google Ads agencies, known for delivering qualified leads, stronger conversions, and returns as high as 3X through ...

Devices are another new focus. “We are looking at scaling Pixel too,” Lobana said. Google’s revenue model in India has been shifting from ads to other revenue sources such as YouTube subscriptions, ...

BENGALURU: Major consumer brands—from Coca-Cola to Pidilite and even startups—are increasingly using artificial intelligence (AI) to create quick, low-cost advertisements, launching sharply-targetted ...

Nearly three out of five Indians skip digital video ads the moment they can, and the consequence is showing up sharply in brand memory. A new white paper by the RK SWAMY Centre for Study of Indian ...

Google has started rolling out ads in AI mode, which is the company’s “answer engine,” not a search engine. AI mode has been available for a year and is accessible to everyone for free. If you pay for ...

Remember “Bijli hai shakti, isey vyarth na jalao”? Or “Mile sur mera tumhara”? An entire generation grew up with public service advertisements that shaped collective consciousness around energy ...

The India-South Africa finale of the ICC Women’s World Cup 2025 marked the sharpest commercial spike ever recorded in women’s cricket. TAM Sports data shows a 23.5x surge in ad volumes compared to the ...

If travel were a personality, December would be dramatic. December travel is a full-time emotional sport, complete with ...

Boost Ads, Honored as India’s Best Google Ads agency for Scaling High-Impact Google Ads Campaigns, led by founder Anaam Tiwary, has become one of India’s most reliable Google Ads agencies, known for ...

NEW DELHI: The government is planning a sweeping overhaul of drug-advertising rules to curb self-medication, unsafe sales and rising antimicrobial resistance, according to two officials and a document ...

Google and the US Government present closing arguments on remedies for its illegal ad monopoly. Justice Department pushes for divestitures, calling Google a “recidivist monopolist.” Google warns that ...