Bajaj Electricals Ltd has acquired the intellectual property and brand rights of Morphy Richards in India and neighbouring markets for ₹141.4 crore.
With this acquisition, Bajaj Electricals will strengthen its multi-brand strategy, enabling investments in innovation, design, and goto-market execution ...
The company has signed a definitive agreement to acquire the intellectual property and brand rights of Morphy Richards in India and select South Asian markets.
Bajaj Electricals Limited announced the signing of a definitive agreement to acquire the intellectual property and brand rights of Morphy Richards in India and select South Asian markets for a ...
Bajaj Electricals acquires Morphy Richards' brand rights for ₹141.4 crore, enhancing its multi-brand strategy in South Asia.
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