Fender teams up with mega-star Li Ronghao – marking its first-ever signature model for a guitarist from mainland China

Speaking about this breakthrough release, incoming Fender CEO and current President of Fender APAC, Edward ‘Bud’ Cole, says, ...
Yahoo

Fender finally releases John 5’s Ghost signature model – and it's one of the most striking Telecasters ever made

Fender has launched John 5’s hotly anticipated new signature guitar, the limited-edition Ghost – a ridiculously sleek Telecaster unlike any other currently on the Big F’s books. The guitar itself – in ...
TwinCities.com

Fender’s direct-sales model has dealers fretting

Fender’s curvy Stratocasters, Telecasters and Jazz Basses have been must-have features of guitar shop walls for decades. Music retailers, including mom-and-pop shops and big national chains such as ...
Techaeris

Fender updates its Players Series offering four new guitar and bass models

Fender’s Player Series has been around for a few years and it is seeing some updates here in 2020. Along with the updates to the Player Series, it also sees four new guitar and bass models being ...
MusicRadar

Fender launches the Vintera II series, offering new vintage-inspired models in rare custom colour finishes, and the return of rosewood fingerboards

Fender has unveiled the Vintera II series, and we had all best take a deep breath because there is a lot in here as the Big F comprehensively refreshes its vintage-inspired Mexican-built range of ...
Autoblog

Hot Wheels and Fender create line of diecast model-inspired guitars

Hot Wheels has teamed up with Fender to release a line of 16 one-of-a-kind guitars and basses inspired by some of its diecast models. Priced on par with a used car, these are the kind of instruments ...