ET BrandEquity

Marketing Matters: Everyuth’s playbook for winning over Gen Z

Everyuth adopted a content strategy that mirrored the scroll culture: snackable, authentic, and platform-native, rather than ...

‘Vibe dating’ explodes as young singles ditch rules and chase instant chemistry

Generation Z is reportedly embracing vibe dating to find partners through natural chemistry rather than online profiles, ...
Lifestyle.INQ on MSN

‘DustBia’ on Gen Z dating and why they prefer good ol’ ligawan

If there’s one thing Bianca de Vera and Dustin Yu don’t agree with about Gen Z dating culture, it’s how fast-paced and overly ...
Amazon S3 on MSN

Exploring patterns that trigger trypophobia

Makeup and SFX artist Jo Steel explores patterns that trigger trypophobia.

Stefon Diggs’ girlfriend Cardi B claps back at JD Vance after he sides with Nicki Minaj, says fans must beg her to return from Saudi Arabia

US Vice President J.D. Vance has entered the Nicki Minaj and Cardi B rap feud. Vance publicly sided with Minaj, prompting a ...

From nightclubs to ‘naam’: How Gen Z is turning bhajan clubbing into India’s hottest sober high

From Bengaluru to Mumbai and from Delhi to Pune, young people are filling darkened auditoriums and café-turned-concert halls — not for alcohol-fuelled raves, but for nights of collective chanting and ...