Social media shapes the majority of purchase choices for Gen Z shoppers, which is why “post-worthy” store design has become a ...

What is behind the Gen Z retail shift toward content-first stores? Why post-worthiness matters to younger shoppers.

If your AI roadmap assumes young people will lead adoption, you’re building on a myth. Earlier this year, we showed two of ...

"Delulu," "rizz" and "no cap" are the Gen Z expressions that most baffle Boomer colleagues, according to a new poll to mark National Intern Day (July 30) and the launch of a lighthearted AI tool that ...

Nearly 2 out of 3 young adults admit they don't have basic cooking skills, while only 33% consider themselves skilled cooks.

Nearly three quarters of Gen Z adults stay in at least half of their weekends each month with 73% say staying in has become their default weekend plan, according to The Harris Poll.

Vishal Rajani, Founder & CEO of Synergos, argues that Indian Gen Z is culturally distinct from its global counterparts and ...

The move follows the recent Gen Z-led protest at Jantar Mantar, which a senior party functionary acknowledged had taken the ...

Marketers must evolve as basic audience profiles and content delivery no longer suffices. Active listening and co-creation are steps in the right direction, but brands must translate these insights ...

Cockroach Janta Party may amplify the anti-BJP space in the coming months, and AAP and Congress will compete for it ...

The viral Gen-Z slang "Vasteguna Huiya" has resurfaced after being used in Parliament by Congress MP Deepender Singh Hooda.

While BJP MP Kangana Ranaut continues to criticise Gen Z's language during the CJP-led NEET protest row, Parliament has taken ...