The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...
The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...
At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...
LEGO's reveal of the Smart Brick and Smart Play builds has me frowning over features and how this new "layer" of production ...
Lego’s new Smart Brick launched at CES, adding light, sound, and sensors to classic sets—without screens—starting with Star ...
The Smart Play system as a whole is going to make its debut in the Lego Star Wars theme, with—obviously—an X-Wing set and a ...
Lego’s new smart brick brings builds to life, I've spoken to Tom Donaldson, SVP at Lego’s Creative Play Lab to find out how ...
At the beginning of 2026, the LEGO Group rang in the new year with a thrilling announcement that sent waves of excitement ...
LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...
Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and ...
Professional LEGO artists share insight into their large-scale builds, what it's like to tour and what they hope people find ...