Lego paid tribute to an iconic Ford race car with a 'fun' 793-piece set, and it's on sale for $60 at Amazon

“The quality is top-notch, and it feels very durable and well-made.” ...

Nike’s ‘Premium Leather’ Air Jordan Shoes Are Now Just $70

A special edition Air Jordan 1 shoe that Nike says is made with “premium leather” is on sale right now for a lower-than-ever price. JD Sports is selling Air Jordan 1 Low SE Ca ...

Will LEGO’s Olivia Rodrigo Sets Start Its Music Partnership Boom?

LEGO's new partnership with Olivia Rodrigo isn't just well executed; it has the potential to unlock a whole new range for the ...

LEGO is betting on anime and video games: the strategy that is multiplying its sales among new generations

Focusing on fan communities is a structural strategy. LEGO has demonstrated that fandom drives innovation, fosters long-term ...

Move over, Grogu, Lego’s new set recreates my first alien obsession.

As cute as baby Yoda may be, E.T. the Extra-Terrestrial was released when I was just an impressionable little boy so Lego’s new 1,226-piece Ideas set has me feeling nostalgic. Launching on August 1st ...