Adidas, Liverpool

Liverpool’s new Adidas kit deal explained: What it means for revenue, transfers and next season
Liverpool’s latest deal is expected to be worth a similar amount to their nearest rivals who include Manchester City and Arsenal. City agreed a 10-year deal with Puma worth around £650m (£65m a season) in 2019. Arsenal’s eight-year deal with Adidas was reported to be worth around £600m (£75m a season) when it was agreed in 2022.
Liverpool's new Adidas kit deal compared to Arsenal and Man Utd after huge $400M boost
Liverpool and Adidas have finally confirmed their kit deal, which will commence in August. Here's how the deal stacks up compared to Man Utd and Arsenal.
Liverpool confirm mega-money Adidas kit deal as Reds agree to end partnership with Nike
The Reds have capitalised on relationships with high-profile figures such as basketball legend and Fenway Sports Group partner LeBron James, leading to the production of a special merchandise line. A collaboration with Nike's sister brand Converse was also launched.
Liverpool Secure Lucrative Adidas Deal
Lucrative Adidas Partnership Set to Boost Liverpool’s Global StandingLiverpool have secured a significantly enhanced kit deal, reaffirming their position among football’s elite. With the club
Liverpool FC Leaves Nike to Reunite with adidas in Five-Year Kit Deal
adidas and Liverpool Football Club are making big things happen on the pitch, announcing a new multi-year partnership kicking off during the 2025/26 season.
Nike Out, Adidas In! Liverpool's Huge £60m Kit Deal Sparks Excitement
Liverpool has just announced signing a multi-year kit deal with Adidas. They won't be renewing their contract with Nike. In some exciting news for Liverpool fans, the club has announced a new multi-year kit deal with Adidas instead of Nike.
Liverpool Signs New Kit Deal with Adidas
After five years with Nike, Liverpool is set to turn a new page in its kit sponsorship. Starting next season, Adidas will take over as the club’s official kit supplier, marking a return for the German brand,
Liverpool's new Adidas kit poised to feature iconic emblem as part of exclusive club
Liverpool have signed a new multi-year deal with German sportswear giants Adidas. It's a move that many fans will be happy with. Some of Liverpool's most famous kits down the years have been manufactured by Adidas.
Liverpool switches back to Adidas from Nike for next season
Premier League leader Liverpool is reuniting with Adidas as its uniform supplier for the first time in 13 years, starting from next season.
Liverpool confirms Adidas kit deal to end Nike ties
The brand will take over as the Premier League club’s kit ­supplier when US rival Nike’s five-year contract expires at the end of July. Adidas has secured a five‑year contr
Liverpool FC and 1PointFive Announce Product Collaboration for Merchandise Using Direct Air Capture Technology
HOUSTON, March 06, 2025 (GLOBE NEWSWIRE) -- Liverpool Football Club (LFC) and 1PointFive, a U.S.-based carbon capture, utilization and sequestration company, today announced a new pioneering ...
Liverpool confirm 'multi-year' Adidas deal with record revenue targeted
Liverpool and Adidas partnered together through some of the club’s most successful eras and memorable trophy lifts, first ...
OneFootball2d
How Much Is Liverpool’s New Adidas Partnership Really Worth? | OneFootball
Liverpool’s deal with Adidas represents a major financial upgrade. The club’s current agreement with Nike provides a base fee ...
Football Insider4d
Liverpool land £120m+ payout as Man City blown out of the water
Football Insider has learned Liverpool have landed a £120million+ payout after official documents have been revealed.