Nike deal takes LSU into next generation originally appeared on The Sporting News. Add The Sporting News as a Preferred ...

On Dec. 10, 2025, the Professional Softball League (PSL) announced its formation and a TV partnership with the All Women’s [… ...

After the awards were presented, the honorees gathered onstage outside at the Signia by Hilton Orlando. A large crowd of ...

LSU Athletics and Nike have announced an extension to their five-decade long partnership through 2036, Director of Athletics ...

NBC Sports is still months away from airing its first MLB game in a quarter century — an exclusive prime-time March 26 game ...

The All Women’s Sports Network (AWSN) and the Professional Softball League (PSL) have announced a television partnership for the PSL June 2026 season.

LSU Athletics and Nike have announced an extension to their five-decade-long partnership through 2036, Director of Athletics ...

Nike is taking another major step into the NIL space. In the process, the company is also strengthening its relationship with ...

While the Athletes Unlimited Softball League (AUSL) has made waves over the last year, creating a new opportunity for the ...