These days, customers want to be educated and influenced through impartial input. At my consulting firm focused on finding ways to generate new clients, we’ve moved beyond the traditional sales model.

Unfortunately, this book can't be printed from the OpenBook. If you need to print pages from this book, we recommend downloading it as a PDF. Visit NAP.edu/10766 to get more information about this ...

One of the most truly rewarding aspects of working with entrepreneurs is watching how their concepts begin to take hold of and then effect real macro-level change in markets, often at far greater ...

Unfortunately, this book can't be printed from the OpenBook. If you need to print pages from this book, we recommend downloading it as a PDF. Visit NAP.edu/10766 to get more information about this ...