The Lobster Zone B Council met Jan. 15 to discuss a range of topics during its regular meeting, one of which was whether the ...

Discover how drip marketing engages prospects over time using email, social media, and direct mail. Learn strategies to keep ...

Social media campaigns can be unpredictable. Some resonate immediately, while others struggle to gain traction. In most cases, the difference comes down to strategy. This guide explores the ...

We’ve updated this guide with information on LinkedIn’s new reserved ad format and the personalization and AI ad creation tools. Using LinkedIn personally is very different from using it for marketing ...

No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...

One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have already stood out for their smart strategies to reach customers ...

After a decade of heavy social media marketing, insole brand Vktry was ready to take its marketing to the next level with a national TV ad campaign, said Drew Arciuolo, Vice President of Marketing at ...

This is the moment Shutterfly has been working on all year: the holiday season. The November and December timeframe accounts for the majority of revenue for the personalized gift and card brand. In ...

Campaign Asia-Pacific is pleased to announce that entries are now open for the Event Marketing Awards 2026, marking a decade of honouring Asia-Pacific's top event and marketing professionals who bring ...