Yes, we want to show return on investment (ROI), but most of us would rather measure impact quarterly or annually, not weekly ...

To understand your business’s financial health, you need numbers that give you a clear picture while guiding your next moves. But how do you choose which key performance indicators (KPIs) matter to ...

PR needs to keep proving its expense budget, otherwise those long lunches with clients will turn into BYO sandwiches.

In Iraq, there was no “my part went fine.” A mission succeeded or it didn’t—if it didn’t, you asked one question: What can I ...

Based on insights from over 1,100 PR and communications professionals worldwide the State of PR Report highlights a widening ...

Edited chief retail scientist Michael Ross will be taking to the stage at Retail Week x The Grocer LIVE in to unpack why many ...

ChatGPT’s global rollout of its low-cost Go subscription tier may seem like a pricing story. But beneath the surface lies a ...

ChatGPT’s global rollout of its low-cost Go subscription tier may seem like a pricing story. But beneath the surface lies a ...

Embrace hospitality, treat digital as the front door to development and build something far more valuable than one-time ...

The ‘Math of Marketing’ IP focuses on resolving the critical tension between immediate ROI and sustainable brand equity ...

Desmarius HansenThe release of the 2025 Namibia Senior Secondary Certificate Ordinary (NSSCO) examination results shows a clear improvement in key performance indicators (KPIs) compared to 2024, ...

Jeff Palleschi faced too many hurdles from the Indian River County Building Department during $1.4 million renovation in ...