Chances are that you’ve come across the Moomins. The white, hippo-like white trolls and the universe they inhabit, alongside a motley crew of other whimsical characters, are the creations of ...

Sophia Jansson, niece of Moomin creator Tove Jansson, oversees Moomin Characters Ltd, a company that has a hand in thousands of products worldwide but sells only one thing: Moomin rights. [Editor’s ...