EXCLUSIVE: Through their recently launched production company Story House, Joe Forte and Meg LeFauve have inked an exclusive, ...

The pact announced at Cannes Lions will give buyers direct access to data from both companies for more precise targeting The ...

TKO Group, parent company of WWE and UFC, has hired Dean Garfield as senior VP of government affairs. Garfield most recently ...

The entertainment giant and Amazon have struck a partnership that will allow advertisers to buy up programmatic advertising ...

The pact unlocks more opportunities for brands using Amazon's Deliver Service Partner to reach consumers watching Hulu, ...

The pact will see Disney’s Real-Time Ad Exchange, or DRAX, integrated with Amazon’s Demand-Side Platform (Amazon DSP). From ...

ITV, Channel 4 and Sky have struck a deal to combine their online advertising spots in an attempt to fight back against ...

The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers. Under ...

Coca-Cola is bringing back one of the world’s most familiar faces — and friend — back to its Smartwater advertisements.

Netflix and Yahoo announced a partnership on Monday that will allow prospective ad buyers to purchase programmatic connected ...

Netflix has teamed up with Yahoo, adding the company's demand-side platform to its roster of programmatic advertising ...

Roku (ROKU) stock is surging after it announced a partnership with Amazon's (AMZN) ads team to create the largest CTV ...