The PRCA is modernizing judging with new AI replay technology and quarter point scoring that could change everything.

A look back into Virgil's legendary career as he prepares for his last two trips.

Rodeo Rapid City has been named the "Large Indoor Rodeo of the Year" for the third year in a row. Rodeo Rapid City, which is ...

The Cowboy Channel and Cowboy Channel+ are the premier destination to watch Western sports content, streaming 600+ PRCA ...

Leadership from the PRCA, Las Vegas Events, the LVCVA, UNLV, Clark County and the state of Nevada signaled the start of the 2025 Wrangler National Finals Rodeo on Wednesday at the Thomas & Mack ...

The Professional Rodeo Cowboys Association and Women’s Professional Rodeo Association announced Wednesday, Nov. 26, the 2025 National Finals Breakaway Roping will take place Dec. 22-23, at the Cowtown ...

A severe equine herpesvirus outbreak has forced the postponement of multiple events surrounding the National Finals Rodeo, ...

Celebrated for three decades of service at the NFR, Dr. Leslie Schur was named this year's PRCA Veterinarian of the Year, a ...

A Sidney native has once again received special recognition for his work as music director for several rodeos throughout the ...

5 things to watch at NFR: Precautions taken after Equine Herpesvirus outbreak ...

On September 17, the Professional Rodeo Cowboy Association (PRCA) announced that the 2024 Wrangler National Finals Rodeo (WNFR) held at the Thomas & Mack Center in Las Vegas, Nev. duing the month of ...

One of the biggest lineups ever is ready for the 130th Cheyenne Frontier Days with some of the biggest names in country music ...