Currently, anyone who signs up for Amazon Prime (which is $15 per month or $139 per year) gets Prime Video with ads. If they ...

Amazon is now showing 4 to 6 minutes of advertisements per hour on its Prime Video streaming service. That's about double the ...

If it feels like you've been seeing more ads on Prime Video lately, that's because the ad load has doubled since last year.

Prime Video currently has a heavier ad load than both Netflix and Disney+, though it’s still considerably lighter than ...

The company has bumped up the number of ads on programming to between four and six minutes per hour, according to a study by ...

Feel like you're sitting through more ads on Prime Video? Well, it's not your imagination. The streamer has quietly ...

While the increased ad opportunities may open the door for more tailored and niche marketing campaigns, some media buyers ...

It does take longer to watch a TV show on Prime Video these days. The ad load on Amazon’s streaming service has essentially ...

Shifting to a max of six minutes of ads per hour is nearly double the up to three-and-a-half minutes of ads that could play ...

Amazon is now reportedly looking to align with broader industry practices, where platforms like Hulu, Paramount+, and Tubi ...

Adweek first got wind of Amazon’s incoming uptick in ad spots from ad buyers, but Amazon confirmed via a spokesperson that Prime Video will increase its ad runs to “four to six minutes per hour.” That ...