Ever since Selena Gomez introduced the world to Rare Beauty in 2020, people have been clamoring for her products. The brand’s Soft Pinch Liquid Blush ($25) is one of its most popular releases — though ...

Page Six may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. With so much makeup on the market, it’s rare to see a ...

In the great wide world of celeb-owned beauty brands, we must admit that not all are created equal. While some include products that could have used a little more time in the lab (sorry...), there are ...

Selena Gomez has had plenty to celebrate lately. After getting engaged in late 2024, the 32-year-old got major nods during awards season, dropped a new makeup innovation, and released a No. 1 album — ...

When you buy through our links, Business Insider may earn an affiliate commission. Learn more The one beauty trend I've never fully adopted is contour. Sure, I understand the appeal. Over the years, ...

Few beauty products are as internet-famous as Rare Beauty’s soft pinch liquid blushes. The bestselling blush is a total hit for how effortless each is to apply and blend for a flawless look in moments ...

I’ll be honest: I usually roll my eyes when I hear about yet another celeb-owned beauty brand. Because more often than not, the products aren’t good enough to warrant being in the over-saturated ...

In the great wide world of celeb-owned beauty brands, we must admit that not all are created equal. While some include products that could have used a little more time in the lab (sorry...), there are ...

Do you visibly cringe when you hear the word “matte” or did you make it out of 2016 unscathed? For plenty of makeup aficionados, the former rings true. In today’s era of glowy complexions and radiance ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020, the popular ...