The ad begins with a single elf caught by Mariah as he gathers the last bit of products he intends to sell for money for therapy – set in the setting of Mariah’s vanity room. The elf leaves the ...

Mariah Carey released her annual "It's Time" video on Nov. 1 to celebrate the beginning of the holiday season. This year, the video doubles as an ad for beauty retailer Sephora. The ad has sparked ...

Mariah Carey is as synonymous with Christmas as tinsel, but, this year, the queen of festivities has turned heads—and not for the right reasons. The All I Want for Christmas Is You singer stars in ...

The 2026 marketing landscape for fashion and beauty brands is likely to be focused on AI-powered intelligence, retail impact, ...

Seoul has to be one of the best and most diverse shopping cities in the world, with an interesting mix of options across all ...

It's the holiday season, which means it's Mariah Carey's time to shine. But unfortunately, not everyone is feeling festive this season. Shortly after Halloween, Carey dropped her annual "it's time" ...

“What's striking this year is how the Christmas adverts are letting real life in,” said retail expert Kate Hardcastle. TV historian Dr Richard Wallace adds that if retailers can find a way to ...

Returns also drain resources because they require reverse logistics: shipping, inspecting, restocking and often repackaging items. Many returned products can’t be resold at full price or must be ...

The DOOH activation outside Sephora (NYC metro area) was designed to meet beauty shoppers at the moment of discovery in the lead up to their key shopping Sephora Savings Event in October/November 2024 ...