Silverback Digital Marketing has introduced an expanded social media marketing framework designed to align with the rapidly ...

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

Ad auctions are a part of the social media advertising game and here we talk about some of the more common mistakes that ...

Two 15-year-olds, Noah Jones and Macy Neyland, are the teenage plaintiffs behind the challenge, who say the ban trespasses on ...

Few people would have ever heard of British digital identity firm Yoti. But now it’s working with TikTok and Meta to help ...

Fizz, a new discussion and news feed app that targets college campuses, is helping marketers reach college students ...

Young people with fewer financial resources, especially boys, are the most exposed to advertising about how to make easy ...

Founded in 2019, the VaynerMedia agency saw 20% YoY growth last year and has driven business growth for brands such as Utz.

Close to 70% of marketers report using AI in some fashion. Virtual influencers are also playing an increasingly important ...

Mamdani won the general election with 50.4% of the vote, a larger share than was predicted by most polls, and his get-out-the-vote campaign has received some of the credit. Mamdani claims that his ...

The South African Responsible Gambling Foundation and the SA Bookmakers’ Association are working on a strategy to put ...

Australia is set to enforce its age limit for social media accounts starting next week, and the platforms must provide ...