Social media hair growth hacks often fail and can cause damage. Experts warn against trends like inversion methods and over-hydration. Scientific research supports treatments like microneedling and ...

Should children be using beauty face masks? Its bundle of five child hydrating face masks, including "everyday" varieties ...

Dermatologist Dr. Jushya Bhatia Sarin warns against using phitkari (alum) on facial skin, highlighting its dehydrating and astringent properties. Contrary to popular belief, alum lacks ...

TikTok was hit with a new suit from Hawaii’s attorney general asserting that the video platform was deliberately designed to ...

From Rhode and Elf to L’Oréal and Kering Beauté, it was a year of power deals as brands and retailers explored new ways to ...

South Africans online reacted strongly as Americans embraced popular SA bleaching creams, sparking debates about beauty standards and cultural context.

K-beauty has vaulted into the American mainstream, driven by TikTok and younger, more diverse shoppers. Retailers from Ulta to Walmart are racing to cash in.

The truth ...

The state of Hawaii is suing ByteDance Inc., the parent company of TikTok, alleging the largest social media company in the world exploits 1 billion users worldwide — more than 150 million in the U.S.

THE COUNTDOWN to Christmas is well and truly on – and now you can indulge in luxury with a cut-price advent calendar packed ...

Over the past several years, skinfluencers have gathered on TikTok to tout the benefits of baking soda-based mixtures, scrubs ...

Vegan K-beauty brand URBANAND sees viral traction on TikTok as users share real results from its barrier-strengthening cream ...