Not long ago, the idea of getting paid to share your morning routine online would have sounded absurd. Yet today, influencers are big business: The global market is expected to surpass US$32 billion ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Be careful who you trust for product recommendations: social media influencers are spreading ...

A social media post about the Hollywood Reporter’s “A-List” of influencers inspired quite a few jokes online. But part of that was a misunderstanding. By Madison Malone Kircher The Hollywood Reporter ...

Influencers — those obnoxious (and increasingly) political hype beasts who’ve defined much of internet life in the last decade — may finally be going the way of the Apple Watch: once a flashy ...

In 2025, the journal of Health Communication published a study that was described as a theory-driven content analysis of YouTube videos that focused on promoting mental health among college students.

In fact, as PYMNTS Intelligence found in a report on the ways social media impacts commerce, though a significant percentage of consumers make some purchasing decisions based on the recommendations, ...

On this episode of The Influencers, host and digital producer Mercedes Gonzales-Bazan welcomes Chef Nité Marquez to the ...

Influencers who describe themselves as healthcare professionals tend to post much more often about topics like medical conditions, mental health or treatments requiring the supervision of a doctor.