Aside from a few striking images featuring Under Armour apparel, Dwayne 'The Rock' Johnson, has popped up relatively little in Baltimore-based company’s campaigns since agreeing terms for a long-term ...
What's Your Point of View on Those Who Get on Pointe? A new ad from Under Armour might change your mind about ballet being a sport. The spot features a strong and sinewy 31-year-old Misty Copeland, ...
American sportswear brand Under Armour has come under fire for releasing an “AI-powered ad” that recycled footage made for previous commercials without giving full credit, TechCrunch reports, raising ...
Under Armour doesn’t want to be your parents’ shoe company. The Baltimore-based sports apparel firm is gearing up for the release of its running footwear line on Jan. 31 with three new 30-second ...
The South Carolina Gamecocks are switching from Under Armour to Nike beginning in 2026. The deal comes as a 10-year agreement with Under Armour is coming to a close this year. South Carolina has been ...
Under Armour, having strategically pulled back from college sports in recent years, has named former Ohio State athletic director Gene Smith to its board of directors-despite his longstanding ties to ...
While Under Armour’s sales continue to falter, Plank told analysts he felt confident going into the earnings call. The retailer’s strategy includes focusing on high-return categories, eliminating ...
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