After Sydney Sweeney's American Eagle ad ignited an online "jeans/genes" controversy, Chiefs heiress Gracie Hunt used the ...

Sydney Sweeney reveals she had no idea what fame would cost her at 18, as she addressed privacy concerns feeling "guarded." ...

Sydney Sweeney and Labubus are both being "sold" to Gen Z in varying ways and experts share their take on why this generation is buying.

Beyoncé has stepped into the denim spotlight once again, dazzling fans in a bold new Levi’s campaign just as Sydney ...