This is a technique that firms use to promote a product, service, or idea directly to consumers through specific channels, without involving intermediaries. It is characterised as a marketing strategy ...

One of the vital strategies for reaching out to their audience is direct marketing from businesses. It serves as the means for direct communication with the customers and, at the same time, will ...

Our recent big-picture research effort focuses on direct marketing (both digital and print). It’s available in the form of a free white paper (more on that below), but for now I want to share ...

According to recent findings from Lob’s 2025 State of Direct Mail: Consumer Insight Report, healthcare has emerged as one of the highest performing sectors in the direct mail space. This stems from ...

Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and ...

Brian Kurtz has been a direct marketing professional for 36 years. By studying legendary direct marketing practitioners, he has learned that the keys to their selling success apply to all marketing ...

Direct mail is the key to a fully optimized marketing strategy in 2024. In a world of digital clutter, direct mail lets you create lasting impressions, be more noticed and leave a lasting impact ...

Direct Message: Direct marketing testing isn’t a hurdle—it’s your clearest path to long-term gains, customer insight, and competitive edge. To learn more about our editorial approach ...

Reduced pessimism regarding financial prospects at both the company and industry levels suggests that businesses are becoming ...

For direct marketing by electronic mail (which includes emails and text messages, picture and video messages, voicemail messages, in-app messages and direct messages on social media) and live ...

PORT SAINT LUCIE, Fla.—Infusion Direct Marketing, Inc., a public relations firm in the security industry, announced it has recently launched a new website along with an expanded portfolio of marketing ...