The pancake chain has cooked up two new limited-edition stacks inspired by the colorful bars that gained viral fame ...

IHOP is no stranger to decadent breakfast confections, but it's not selling $130 Dubai chocolate pancakes as folks on social ...

International House of Pancakes, a.k.a. IHOP, is leaning into the first word of its name and jumping into a global viral trend that lives up to its lavish traits.

The company is testing pancakes featuring the viral dessert’s flavors as part of a directive to ‘move at the speed of culture’ ...

Austin is one of only three cities where you can get IHOP's Dubai Chocolate pancakes. You can get the "Luxe" stack—valued at ...

The virality of the chocolate has culminated in price-gouging resale trends and spin-off creations from companies like Lindt, Trader Joe's, and Costco. IHOP is the latest company to capitalize on it.

IHOP's viral Dubai chocolate pancakes include real gold flakes and cost more than your gas budget, but you can try them free ...

WASHINGTON — IHOP is turning breakfast into a luxury experience with its most expensive pancake offering to date. On Monday, Aug. 4, the chain will debut what it's calling Luxe Dubai Chocolate ...

IHOP is launching limited-edition Dubai Chocolate Pancakes at three locations (New York City, Los Angeles, and Austin) starting Monday, August 4, with only 500 stacks available per city. The dish ...

Nation World IHOP to serve up $100 pancakes for one day only at just three locations The release taps into the viral “Dubai Chocolate” trend, which gained popularity on TikTok over the past year.