The company said Tuesday that 85% of its retail products and "nearly all" of its school offerings are already made without "certified colors."

The announcement by General Mills comes a day after ketchup and mac and cheese brand Kraft Heinz announced it would remove artificial dye from its products. Artificial dyes and synthetic colors

General Mills to remove artificial colors from all cereals and food products originally appeared on Bring Me The News. General Mills has announced it will remove artificial colors from all of its U.S. cereals by next year, and all of its products by the year after.