The Coca-Cola Co.’s board of directors has elected EVP and COO Henrique Braun as CEO, effective March 31. Braun will succeed James Quincey, who will transition to executive chairman after being CEO for nine years. The board also plans to nominate Braun to stand for election as a director at the company’s 2026 Annual Meeting of Shareowners.

Now, the beverage giant wants you to know that its new chief is a real American. In Wednesday’s press release announcing that Henrique Braun would succeed James Quincey as the company’s top executive,

The Coca-Cola Company announced on Wednesday that Brazilian-American executive Henrique Braun will take over as the company's next Chief Executive Officer (CEO), effective March 31, 2026.