Remember when Brian Kelly agreed to match NIL donations for LSU football? Fans stepped up — and it helped the Tigers in the ...

Several insiders have named the Georgia Bulldogs as the college football team that spent their name, image and likeness (NIL) ...

Georgia head football coach Kirby Smart may as well have had his name on the NIL bill passed by the state senate on Tuesday.

Name, Image, and Likeness (NIL) has been a transformative force in college athletics, creating new opportunities for ...

A new bill proposed in the Georgia legislature aims to eliminate the state’s 5.49 percent income tax for college athletes on ...

University of Mississippi quarterback Jaxson Dart gave away a plane full of teddy bears as part of a partnership with NICHOLAS AIR.

The Michigan Wolverines are being labeled as the 'biggest winner' on the recruiting trail for the 2025 class, as Sherrone ...

Texas QB Arch Manning confirmed what many were expecting when he signed an NIL deal with Red Bull, according to one Longhorns ...

A year ago, Lane Kiffin turned spring football into a spectacle of hot dog contests, golf cart races and tug-of-war ...

Significant progress is being made toward a revenue-sharing structure that will see college athletics continue to distance ...

Anthony Davis trade inspired us to come up with four hypothetical blockbuster trades for college football contenders ...

COLUMBUS, Ohio — Lawmakers in Georgia introduced legislation this week that would exempt NIL income from college athletes ...