Ford, which leads other automakers in U.S.-made vehicles, offers employee-based pricing in a limited-time deal.

Nielsen's new patent suit covers use of mobile phones to measure out-of-home viewing, an approach VideoAmp recently launched.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

Marketers looking to make sense of the fragmented gaming landscape—and find scalable, brand-safe opportunities—congregated in ...

Hot Ones,” the popular YouTube chicken wing-eating show, is selective when striking deals with brands.

Solo Brands has been dealing with sliding sales of Solo Stove. Solo Stove’s 2024 fourth-quarter net sales decreased 16.8% to ...

TikTok is projecting an air of confidence that the app will remain operational in the U.S. beyond Saturday's deadline to ...

Roblox is expanding its programmatic ad offering through a new integration with Google Ad Manager, the gaming company ...

Microsoft and Pearpop use AI, creators and cultural moments like Art Basel and NYFW to drive awareness and sales for emerging ...

Mauro Porcini, PepsiCo’s former design leader, has taken a new role as president and chief design officer of Samsung ...

Discord is using this year’s IAB PlayFronts, a showcase for the gaming community to brands, to make its most direct pitch yet ...

Brands that are marketing to a bifurcated consumer base separated by wealth must be ready with messaging, media targeting and ...