We invite you to visualize the story in the above graphic (Figure 1). You answer your house door to find your friend sopping wet from a surprise rainstorm. Would you act as if the situation were ...

In early 2014, we found ourselves working for an organization with a large product portfolio built up over decades of acquisitions. To create a cohesive branded experience, it became clear that many ...

Let’s pretend for a moment that you are a UX designer at a technology company building a brand new product. Things are going great; you’ve designed and launched a product your customers find useful ...

In Asian countries, especially in Southeast Asia, user experience or UX until relatively recently has been thought to be just focused on the look and feel of an interface. Not only did the majority of ...

Curiosity is powerful. Psychologists tell us that curiosity enhances intelligence and increases perseverance. Being curious propels us to deeper engagement, superior performance, and more meaningful ...

Figure 1. So many ways to greet a person—multi-language design. Multilingual design is a complex undertaking, but it is crucial for making websites accessible to international markets. You need to ...

Augmented reality, or AR, is becoming mainstream. Sources from TechCrunch and ABI Research to Business Insider state that the industry of AR and VR (virtual reality) combined will reach more than $100 ...

Imagine it’s 7:00 a.m. Your phone, lying quietly on your bedside table, suddenly lights up, and your alarm rings. You sit up, turn off the alarm, and pick up your phone. Before you fully awaken or ...

The Tor Project is a U.S. nonprofit composed of individuals from all around the world. Guided by common values such as privacy, anonymity, security, and freedom, these individuals build technologies ...

The market is moving towards a customer-centric world at an exponential rate. According to Walker’s study, customer experience (CX) is a major factor that will differentiate businesses in a ...

Personas and journey maps are long-established tools in the UX field that are used to describe users, their goals, and key tasks. But they are often impractical, misaligned with larger organizational ...

Text readability is often an accessibility obstacle in both real and digital worlds. I once got an invitation to an event that looked like Figure 1. Figure 1. Low-contrast text: Hard to see, hard to ...