The playbook captures shifting buying patterns, with consumers moving from discovery to checkout in a single session.

The launch builds on the response to Zee One in France, offering a dedicated channel for the historical series, which has ...

The association highlights the use of reusable steel bottles as part of a broader shift towards environmentally conscious ...

Laqshya Media Group, in collaboration with Arpan, has executed a handcuff-themed outdoor installation in Mumbai as part of ...

The model echoes Twitch, the American service that turned livestreaming into a profession. Dream11’s scope is narrower. It ...

A single remark outside the spotlight, rooted in Kaur’s recent World Cup win, reveals how women’s cricket is converting ...

Nagaland does not yet have a standalone Mia store, though the brand’s jewellery is available at the Tanishq outlet in Dimapur ...

Under the mandate, Sunny Side Up will manage Lapis Bard’s strategy, creative work, digital content and campaign development ...

AI-powered personalisation and seamless online-offline integration empower Indian brands to meet consumers exactly when and ...

Chandan Das has stepped down from his position as director – Digital & TV revenue generation – South at JioStar, marking the ...

Havas has acquired the UK-based experiential agency Bearded Kitten, integrating it into Havas Play UK as part of Havas Media ...

In a short period, 28 DigiTech has worked with a number of institutions in India’s higher education sector, a category that ...