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The agency-handled share of China’s RMB 1.55 trillion ad market is shrinking as local agencies collectively decline and international networks gain ground.
Five years after selling her eponymous media agency to Havas, Virginia Hyland has formally exited the business, marking the end of a complex acquisition period that includes a now-withdrawn legal ...
Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.
Brands such as Income Insurance and Zalora are turbo-charging their in-house capabilities with the help of AI. Marketers weigh in.
The Indian streaming industry is on the brink of a seismic shift with the launch of JioHotstar, formed through the merger of Viacom18 and Star India under the JioStar joint venture. This consolidation ...
Through 2025, Netflix plans to double revenue from advertising on the back of an expanded ad-supported tier offering. The streaming giant’s revenue grew 16% to $10.2 billion in 2024, supported by ...
Suhaila Hobba is appointed as Publicis Groupe’s APAC global client partner – Transformation, where she will drive AI-led strategies to accelerate growth in the region.
Alongside Meta's sweeping overhaul of its fact-check policy announced this week, an impactful update went unnoticed in the noise. The platform, which boasts over a combined three billion users on ...
The Philippine's Jollibee has pipped global giants like McDonald's and KFC to become Southeast Asia’s top food brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu ...
The DOJ is taking on Google. Bench Media's Ori Gold writes why marketing and CMOs can't ignore this fight.
Andrew Robertson, BBDO Worldwide’s president and CEO of two decades, will shift into the role of chairman, the agency announced. The shift, his first since 2004, is effective October 1. Nancy Reyes, ...
Bonjour and welcome to Campaign Asia-Pacific's coverage of the Cannes Lions 2024. The Festival of Creativity has started with a promising and dynamic agenda addressing the industry’s most significant ...
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