At Cannes Homecoming 2026, a young creative and a future marketer share candid lessons, challenges, and hopes for the next era of advertising.

Novo Nordisk, the maker of Ozempic and Wegovy, alleges Eli Lilly used outdated dose comparisons to support superiority claims in a national campaign that generated more than 700 million impressions.

The FMCG company turned social media comments, family memories, kitchen sounds and shared nostalgia into the Sambar Anthem, sung by Dixit.

The study finds 60% of Indian online searchers begin daily searches with AI assistants. Discover what it means for brand discoverability, trust and search strategy.

Anime’s commercial opportunity increasingly lies beyond licensing a familiar character, and lies in recognising that it has become a cultural language ...

Tata Group retained its position as India's most valuable brand, with its brand value rising 7% to $33.6 billion.

As independent agencies gain greater visibility at Cannes, the discussion moved beyond who is entering the festival to a bigger question: what actually wins today—creative ideas, compelling case films ...

Adidas was the outlier; prediction market app Kalshi delivered the tournament’s biggest hit with 126 million views, dwarfing McDonald’s Beckham and Henry campaign.

The agency has serviced the account since 2017 and will continue to run it from Sydney across Australia and New Zealand, Hong Kong, India, Japan, South Korea and Taiwan.

From due diligence to decision-making, investor conviction hinges on founder reputation built long before the pitch ...

In an interview with Campaign, Reilly talked about why the business had 36% fewer entries in 2026, the importance of winning at Cannes and his takeaways from the festival.

SaveLIFE Foundation’s campaign shifts road safety messaging from blame to behavioural economics, showing why financial pressures often drive unsafe choices.