Kate McCagg, global director of Amazon Ads Brand Innovation Lab, explains how AI, first-party data and connected customer experiences are reshaping creativity—and why human judgement still matters.

The study finds 60% of Indian online searchers begin daily searches with AI assistants. Discover what it means for brand discoverability, trust and search strategy.

As independent agencies gain greater visibility at Cannes, the discussion moved beyond who is entering the festival to a bigger question: what actually wins today—creative ideas, compelling case films ...

Adidas was the outlier; prediction market app Kalshi delivered the tournament’s biggest hit with 126 million views, dwarfing McDonald’s Beckham and Henry campaign.

The agency has serviced the account since 2017 and will continue to run it from Sydney across Australia and New Zealand, Hong Kong, India, Japan, South Korea and Taiwan.

In an interview with Campaign, Reilly talked about why the business had 36% fewer entries in 2026, the importance of winning at Cannes and his takeaways from the festival.

SaveLIFE Foundation’s campaign shifts road safety messaging from blame to behavioural economics, showing why financial pressures often drive unsafe choices.

From due diligence to decision-making, investor conviction hinges on founder reputation built long before the pitch ...

It will encompass gaming, music, consumer products, immersive experiences, theme parks and other emerging media formats.

Figaro has refreshed its century-old identity, launched a nationwide campaign featuring actor Sunil Grover, and is expanding retail education initiatives.

Anime’s commercial opportunity increasingly lies beyond licensing a familiar character, and lies in recognising that it has become a cultural language ...

Dentsu Creative Webchutney taps an Indian behavioural insight and nostalgic storytelling to show how unspoken admiration can become a memorable brand narrative.