Industry leaders name the AI-slop tics they can spot from a mile off, LinkedIn platitudes included.

At Cannes Homecoming 2026, a young creative and a future marketer share candid lessons, challenges, and hopes for the next ...

Novo Nordisk, the maker of Ozempic and Wegovy, alleges Eli Lilly used outdated dose comparisons to support superiority claims ...

The FMCG company turned social media comments, family memories, kitchen sounds and shared nostalgia into the Sambar Anthem, sung by Dixit.

For Indian enterprises, AI voicebots are rapidly replacing traditional IVR systems, transforming customer service from ...

Eureka Forbes has introduced a new campaign encouraging consumers to verify replacement filters during water purifier servicing to support long-term purification performance.

Kate McCagg, global director of Amazon Ads Brand Innovation Lab, explains how AI, first-party data and connected customer experiences are reshaping creativity—and why human judgement still matters.

The study finds 60% of Indian online searchers begin daily searches with AI assistants. Discover what it means for brand discoverability, trust and search strategy.

Is it time for brands and regulators to rethink beauty marketing in India's heartland as consumers grapple with the real cost of skin-lightening products?

Tata Group retained its position as India's most valuable brand, with its brand value rising 7% to $33.6 billion.

As independent agencies gain greater visibility at Cannes, the discussion moved beyond who is entering the festival to a ...

Adidas was the outlier; prediction market app Kalshi delivered the tournament’s biggest hit with 126 million views, dwarfing ...