Half of Businesses Estimate Digital Media Emissions; Reddit Readying Paywalls; Advertising Association Appoints Andria Vidler ...

In the ExchangeWire Media Pulse H2 2024, we cover: ...

We sat down with Josh Barnett, MD of LAMP at Lumen, to delve into attention, with a focus on how the metric can help ...

IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today (February 19th ...

Channel 4 to Simplify Ad Buying Platform; Guardian Media Group Partners with OpenAI; TikTok Shop's US Sales Increased 153% in ...

Taboola, the global leader in powering recommendations for the open web, analysed readership trends from recent weeks across ...

Through this partnership, Cedara will provide Adnuntius with a transparent carbon footprint analysis of its operations, ...

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (February 18th, 2025) ...

Onetag, the next-generation ad exchange built for buy-side curation, confirms its partnership and technical integration with ...

As part of the project, HBAgency is implementing advanced security frameworks to tackle critical ad tech challenges, ...

Zefr remains committed to helping advertisers navigate the complexities of online content adjacency. As social media ...

Though not all poorly-timed or irrelevant ads are a matter of life and death, often they can lead to mistrust and ...